The Riviera Hotel & Casino Las Vegas rolls out the red carpet for canines with the launch of a new pet-friendly program. Effective today, guests can travel with their furry friend and enjoy special hotel amenities.

"We understand pets are considered part of the family. With the launch of our new dog-friendly program, we hope our guests will have added peace of mind knowing they can now travel with their beloved pet," says Anthony Bender, vice president of marketing and advertising.

Upon stepping "paw" at check-in, traveling pooches will receive a plastic mat, food and water dishes and dog treats. Dog owners will receive information on the property's dog-friendly areas and designated outdoor relief area. In addition, the hotel will provide a list of pet resources in the area including grooming, daycare, boarding, pet stores, local veterinarians and more.

Guests must notify the hotel of plans to bring their pet when they make a reservation. Dogs must weight 50 pounds or less and be present at check-in. Dogs must be supervised and on a leash while in public areas. For more information or to make a reservation please call (855) 468-6748 or visit www.RivieraHotel.com.