Provimi Pet Food, which supplies private label products to Europe's largest supermarkets, enjoyed strong sales growth in the first half of 2010 on the back of strong demand for premium quality products, it announced today.

The multinational recorded EUR115m of sales from January to June - a six per cent increase on the first half of 2009 - as it capitalised on its position as preferred supplier to large retail chains and won several large retail supplier contracts across Europe.

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